How to Run a Custom Report on Advanced Segments

Google Analytics is a powerful tool that webmasters can use to track the performance of their websites and break down the performance metrics into granular segments to analyze. Running a custom report on advanced segments that you may have set up in Google Analytics is a relatively straightforward task, even for the novice Google Analytics user. Advanced segments allow you to set unique metrics and demographics for Google Analytics to track and for you to analyze as they use the site over time.

Things You'll Need

• Google Analytics Administrative User

Instructions

1. Log in to your instance of Google Analytics using a login with administrative credentials that allows access to the advanced segments data.

2. Click on the link of the website you wish to use as the basis of your report.

3. Click on "View Report," located next to the address of the website.

4. Click on "Advanced Segments" in the left menu of the Google Analytics dashboard.

5. Select the custom segment and generate a report by clicking on its link in the list of available advanced segments.

6. Click on the "Generate Report" link in the lower right corner of the analytics dashboard, modify the report's parameters, such as its date range, then press "OK" to go to the page where you can download the report in CSV, Microsoft Excel or SQL format.

References

• Occam's Razor; Produce Actionable Insights; Avinash Kaushik; August 2011
• E-Nor: How to Share Advanced Segments and Custom Reports
• Google: How Do I Create and use Advanced Segments?
• Google: What is Advanced Segmentation?