How to Get the Impressions Feature on My Facebook
Get the "impressions" feature on your Facebook automatically whenever you create a Facebook fan page, such as for a brand, community or product. Impressions measures the number of times posts you make via the fan page appear in others' news feeds, regardless of whether anyone clicks them. While impressions, which are part of the "Page Insights" feature, display prominently on a Facebook fan page, they aren't available for personal Facebook profiles.
Instructions
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Sign in to your Facebook account and select "Create a Page" from the lower portion of the Facebook landing page. Choose the category that best describes the page you want to create. For example, choose "Product" if you want to promote a product you package and sell. Input the name of the page, agree to Facebook's terms and choose "Get Started."
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Click the "Browse" button to browse your hard drive for a default picture for the page, then choose "Open" and "Continue." Invite existing friends to become friends by clicking the profile picture or name or each person you want to invite, then choose "Send Invites." Enter your basic page information, then choose "Finish."
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Select "Use Facebook as Page" from the "Settings" drop-down menu and click the name of your page. The "Page Insights" pane, which contains information about impressions, displays in the upper-right corner of the "News Feed" for the page.
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