How to Become a Budweiser Promotion Girl
Adolphus Busch arrived in American in 1857 from Germany. He soon went into business with his father-in-law and created the Budweiser brand. Nowadays, while Budweiser is still a commonly bought brand, the company, like many other beverage companies, hires promo girls to push and promote their products at social events. In order to be a promo girl you have to be fit, between the ages of 21 and 30, have sales experience or instincts and enjoy talking to people you don't know.
Instructions
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Visit the Anheuser-Busch Wholesaler Locator website to find the Budweiser wholesaler in your area. Click on the state that you live in. A list of Budweiser distributers will pop up.
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Select a distributor and call them directly, stating that you would like to be a promo model.
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Select two flattering photographs of yourself: a closeup of your face as well as a body shot of you in a bikini. Write your height, weight and measurements on the back of each picture.
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Send the pictures to the Budweiser distributor that is nearest you. Include a letter which details your desire to become a Budweiser promo girl and what you think you'd bring to the job.
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Call the Budweiser distributor that you sent your pictures to ten days later. Check to see that they've received them and ask if they'd like to invite you to interview or attend an open call.
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Familiarize yourself with all facts about the beer on the Budweiser website. Dress for the interview or open call with a flattering dress, heels and full makeup. Bring a resume and additional modeling photos if you have them.
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Tips & Warnings
Talk to Budweiser girls that you come across, asking for advice on how they made it happen.
Some distributors will have a much shorter selection process and ask that you simply come to their headquarters to fill out an application. Other distributors will ask that you join an agency that represents promotional models and approach their branch via your agent.
References
- Budweiser: Adolphus's Dream
- AB Wholesaler: Map
- Anheuser Busch: Contact Us
- Matt; Media and Promotions; Straub Distributing Company; Anaheim CA
- Photo Credit Jupiterimages/Photos.com/Getty Images