How to Find Related Sites to Sell Your Product
If you own or plan to start an online business, one of the most significant challenges can be finding Internet users who are interested in purchasing your products. You can increase the visibility of your sales site by adding content that includes keywords to rank highly in search engine listings, and by paying for ads on search engines. However, locating related sites for ad placement can also deliver targeted visitors to your website. Simple strategies can help you find related sites to promote and sell your products online.
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Instructions
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Enter keywords related to your products in a search engine query. The list of results will likely include related websites visited by customers who will be interested in your products. These websites typically feature "contact" or "about" pages, which you can use to inquire about ad placement.
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Start a profile page on social media sites such as Twitter, Google+ or Facebook. Post content relevant to your business and products to attract owners of similar websites. These social media sites also allow you to search for users for similar interests -- they may own websites you can use for sales and ad placement.
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Browse websites with available ad space on an ad marketplace website, such as Buy Sell Ads, Banner Garage or Empty Spaces. You can typically filter websites by category or search to find sites relevant to your product offerings. Through ad marketplace websites, you can purchase ad space to increase traffic and sales.
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Join online forums related to your industry. These forums allow you to network with other entrepreneurs, some of whom may own relevant websites you can use to advertise your products. Some forums even have dedicated sections for business owners who want to buy or sell ad space.
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Submit your products to an affiliate network, such as Commission Junction, Clickbank or Share A Sale. These sites allow affiliate marketers to place your ads on their sites in exchange for a commission on sales they refer. Although you will pay affiliates a percentage of your sales revenue, this can be an effective way of finding related sites to increase product sales.
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Tips & Warnings
Inquire about ad fee structures when you contact a site owner about ad placement. Some webmasters charge a flat weekly or monthly fee, while others charge per thousand impressions or per ad click. Choosing a pay-per-click ad fee structure can help you minimize costs while you are testing ads; however, if you have an ad with proven conversions, a flat fee structure may be less expensive.
References
- "The Online Advertising Playbook"; Joe Plummer, et al.; 2007
- "Advertising 2.0"; Tracy L. Tuten; 2008
- "Web Marketing All-in-One Desk Reference for Dummies"; John Arnold, et al.; 2009
