How to Get Customers to Post Testimonials on a Facebook Wall

Testimonials reassure customers about a company's service.

Many company's Facebook pages look very bleak and empty. They give the appearance that the business has an unenthusiastic or small client base. Testimonials help fill this void on Facebook page and bolster online credibility. You can get customers to write testimonials by asking them via email, offering a discount in exchange for a testimonial and mentioning it within your company's advertisements and literature.

Instructions

1. Email your customer subscriber list and ask them to post a quick testimonial on your Facebook wall. Many of the customers on your email subscribers list likely have a Facebook and use it regularly. Send out a heartfelt email to them asking to take a few minutes and write a short testimonial on your company's Facebook wall. Make sure you provide a direct link to the Facebook page within the email. Do not be too pushy in your pitch. Approach the email as you asking your customer's for a quick favor in exchange for the service you have provided them.

2. Offer a discount to customers in exchange for posting a testimonial. Set up a laptop within your company's store by the register. When a customer comes to purchase something, offer a small 5 percent or 10 percent discount on the item in exchange for posting a small testimonial on your Facebook wall. Many customers would oblige because it's a quick and easy way to save money.

3. Add a quick note into your business advertisements about writing a testimonial onto the Facebook wall. You may already mention in your advertisements that your business has a Facebook but that's usually not enough to get customers involved with it. Add a few sentences to all of your business ads asking customers to write a testimonial. This includes fliers, brochures, online advertisements, newspaper ads.

References

• MarketingHQ; How To Get More Customer Testimonials; Chris Dale; February 2011