Featured:
Allergies
Grilling Guide
eHow Now Blog

How to Be a Green Consultant

As businesses and consumers seek ways to reduce their carbon footprints and cause less harm to the environment, many hire green consultants to help them make their homes and offices eco-friendly. Individuals who are armed with knowledge and experience in living eco-friendly lifestyles can turn their knowledge into green consultancy businesses. As a green consultant, you must demonstrate knowledge of common green practices, products and trends, and be able to communicate their benefits. You must know how to implement what you know to effectively service your clients and make their lives green.

Instructions

    • 1

      Decide whether your green consultancy will provide services to residential or commercial clients, then outline your services. As a green consultant to consumers and residents, you might offer recycling tips; suggest eco-friendly cleaning and skin care products; teach them to shop locally; identify ways they can preserve water and energy; or help them select Energy Star appliances. Commercial clients may want the same services, but may also want to learn about grants and tax savings they can take advantage of when going green, how to make their employees' commutes greener, the best eco-friendly vendors and suppliers they can use or ways eco-friendly marketing trends and ideas.

    • 2

      Identify which specific green consulting services you're going to offer by creating a menu of services. Develop a pricing strategy for your services, which includes whether you want to charge per project or per hour. Determine what types of payments you'll accept -- credit card, cash, check or money order, for example -- and choose your payment terms.

    • 3

      Come up with a name for your green consultancy business that's relevant to the types of customers you plan to serve and the services you plan to offer. Register your business name and determine if you need a license to operate it, by contacting your local taxation office.

    • 4

      Hire a copywriter to help you develop a marketing message that informs and persuades potential customers about your green consultant services. The marketing message should focus on the major benefits of going green, which are saving money, protecting the environment and improving customer and employee relations. The copywriter can provide copy for your tag line, website, brochure, press release and a sales letter you can use to introduce your green business to customers in the geographical locations you plan to target.

    • 5

      Hire a designer to create a logo, business card template, letterhead and a website for your green consultancy firm. Eco-friendly businesses often use flowers, trees, water and images of other natural resources to depict their company values and purpose. Include a blog on your website, so that you can post tips, product reviews, client case studies and information on eco-friendly news and events.

    • 6

      Promote your green consultancy through online and offline marketing methods to increase your presence and potential to acquire clients. Consistently blog on your website and offer to do guest posts on family, parenting, eco-friendly and small business blogs and websites, to increase your credibility. You can also purchase advertising space on these blogs and websites and list your business in their directories.

    • 7

      Join local networking and professional groups, as they'll give you an opportunity to met fellow business owners who may be able to use or refer your services to their networks of friends, family and colleagues. You can host free "green" seminars through these groups, participate in community events and advertise your services on their websites and in their newsletters.

Tips & Warnings

  • Increase your visibility by setting up social media profiles on sites such as Twitter and Facebook. You can share tips and ideas about going "green" and answer questions from your fans and followers.

Suggest item

Related Searches:

References

Comments

Related Ads

thumbnail
Featured