How to Get Podcast Sponsors
The Internet has made it possible for anyone to become a radio personality. Creating your own podcast can be done with simple computer tools and you can then broadcast easily to everyone who uses the Web. If you have a podcast that routinely draws many users and has something valuable to offer an audience, you might want to consider sponsorship. Corporate sponsorship can give podcast creators more funds to create better podcasts for their loyal listeners. The sponsorship process is an uncertain one, but there are some guidelines you can follow to increase your chances of getting sponsored.
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Instructions
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Determine which types of companies would be good targets for podcast sponsorship. For instance, a company that sells language tapes might be a good fit for your international travel podcast.
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Outline specifics in your sponsorship pitch. Companies considering sponsorship want to know exactly what they'll get for their money. Tell prospective sponsors exactly how many listeners you believe you have, what advertisements they'll receive, how long they will be and how much they will cost.
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Write each sponsorship pitch letter individually. For podcast creators looking at a variety of sponsors, it can be tempting to use a letter template and simply insert the company's name. These form letters are easily identifiable and indicate that you didn't take the time to properly pitch the company. A personalized letter targeted at the aspects of a specific company that make sponsorship a good bet stands a far better chance of producing results.
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Keep your initial pitch brief. Before an advertiser agrees to look at sponsorship options, you will have to sell them on your podcast. The ultimate goal in this initial pitch process is to get them to listen to the podcast. To do that, your pitch needs to be concise and targeted at why sponsorship of your podcast is a good fit for the company and what they can gain from it.
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Avoid large media kits or complicated brochures and literature. Many podcast creators have these things on hand and believe them to be useful selling tools when in reality you should be able to boil the main aspects of your podcast down to a few bullet points. Companies will not look kindly on huge file attachments or loads of mail from podcast creators, especially those that send these materials unsolicited.
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