How to Use Google Wave for a Political Campaign

The Internet has forever changed the way political campaigns are run. Candidates harness the power of cyberspace to raise funds, generate mass communiques with supporters, stir up support and share information. Since elections often turn on a candidate's ability to navigate the mass media, having an effective press campaign is vital for victory on Election Day. Google Wave is a communications tool that combines the benefits of instant messaging and e-mail in one platform.

Instructions

    • 1

      Add as "friends" the people in your professional and political network. You can create different friends list for different groups of people. For example, one for top campaign officials, one for volunteers, one for general campaign supporters and so on.

    • 2

      Open a "wave thread" between yourself and colleagues. A wave thread is an ongoing conversation in which selected members can participate. You can have multiple wave threads discussing various issues and concerns in the campaign, allowing you to compartmentalize personnel and campaign needs.

    • 3

      Use the "Playback" feature to review waves

    • 4

      Consult with others in the campaign using the instant message feature. You can communicate individually or as a group; you can also send private messages to individuals in group conversations, which may be useful in a campaign when you want to discuss certain matters with a greater degree of discretion.

    • 5

      Organize political events on Wave. The calendar features allows you to schedule events and invite all or some of your contacts.

    • 6

      Share visual data among campaign officials. Wave lets you drag-and-drop pictures into the platform. This can be useful when discussing campaign photos to be released to the media, looking over maps of past and future public events or charts and graphs of poll numbers, finances and the like.

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