How to Do a Salon Grand Opening

The stiff competition in salon industry calls for aggressive marketing.

A salon grand opening allows you to invite people to your salon to sample your products, view your equipment, facilities and interact with the staff. The interaction you get with people appeals more to customers than advertisements in the local media. Hosting a successful grand opening also helps you advertise your salon at a cheaper cost than using newspapers and television.

Instructions

1. Decorate the salon with balloons and floral arrangements on the exterior to draw attention from people passing by. Hire an inflatable bear, gorilla or baby and place it at the entrance to garner attention.

2. Invite local celebrities, heroes and media personalities to the grand opening. The attention they receive from the public and the paparazzi attracts more people into your salon. Allow the media to cover the event for extra publicity.

3. Give gifts to anyone who walks into the salon. Personalize the gifts to the style of the salon and use different gifts for different clients such as children, teenagers, women and men.

4. Take the guests on a tour of the salon each 15 to 30 minutes and show them the different equipment and facilities in the salon. Explain your range of services and mention your staff's expertise. Distribute you business card after the tour so clients can have your contact details in case the need to book appointments.

5. Serve your guests with refreshments when they walk into the salon. Offer a range of drinks and snacks as per your budget.

6. Give discount cards to guests, which they can use when they come in for services. Offer goods at a bargain to guests who want to buy products at the grand opening.

7. Set up games and challenges for guests to participate in and reward them with free products or free salon visits.

References

• Grand Opening: Grand Opening Ideas that Set the Stage for your Business; Dale Obrochta; November 2008