How to Advertise a Product on Facebook

Raise the profile of your product by advertising it on Facebook.

Whether you've launched a new product, or want to increase sales for an established product, you might want to advertise it on Facebook. One benefit of advertising a product on Facebook is that you can target the ad at users by age group and geographical location. For example, if your product is aimed at teenagers, you can choose to target only Facebook members in this age group. Once you've created a product ad and set a daily budget with Facebook's ad creation tool, Facebook will display the ad on relevant user homepages, profile pages, Facebook Groups and Facebook Pages.

Instructions

1. Sign in to Facebook. Type "Facebook.com/ads/create" in your Web browser address bar and hit "Enter."

2. Enter the Uniform Resource Locator website address for the Facebook product ad into the URL box. This is the page that you want to open when a Facebook user clicks on the link in your product ad.

3. Enter a title for the product ad into the Title input box. Type the text for your product ad into the Body input box. Click "Choose File" and upload an image or graphic of your product. Click "Continue."

4. Click the check boxes beside each targeting option to set the targeting preferences for your product ad. You can target the ad by user age group and geographical location. From the advanced options settings, you can also target your product ad at Facebook users who work for specific companies, or attend specific schools and colleges. Click the "Continue" button.

5. Click the daily budget drop-down list in the Campaigns, Pricing and Scheduling section, and click your preferred budget from the available options. Click the check boxes beside your preferred scheduling options. This instructs Facebook to display the ad at certain times of the day.

6. Click "Review Ad" followed by "Place Order." You'll need to register a valid payment method, such as a credit card, debit card or PayPal account. Enter the payment details into the input fields, and then click "OK." Facebook displays your product ad with your targeting, schedule and budget options.

Tips & Warnings

• Facebook automatically charges your account each time a user clicks on your product ad up to the maximum daily budget limit you set during the ad creation process. You can change the daily budget at any time by accessing the Ad Manager from your Facebook homepage.

References

• Facebook: How Do I Create Facebook Ads?

Resources

• Facebook: Help Center
• Facebook: Advertise