How to Be a Successful Retailer

Make your retail store a success.

You've finally realized your dream of having your own shop. However, you're not content to just have a storefront. You don't just want to be a retailer -- you want to be a successful retailer. Being a successful retailer starts with standing apart from the crowd and giving your customers a reason to shop with you instead of your competition. By paying attention to a few key areas you can give your business the edge it needs to compete in a tough market.

Instructions

1. Create a brand image for your store by determining your target customer, then targeting your inventory, advertising and marketing toward her.

2. Hire customer-service-oriented employees. Customers tend to shop in places where they have a good experience. Having employees focused on providing this experience will make you stand out from the pack.

3. Offer extras. Whether it's a free drink or a frequent buyer's card, offering your customers a little perk makes them remember you -- and recommend you to friends.

4. Plan carefully. Everything from your budget to where your fixtures are located should be planned with care. This allows you to optimize your revenues as well as the overall shopping experience.

5. Connect to your target audience through marketing and advertising. These are excellent methods to inform people of the perks of shopping at your store.

Tips & Warnings

• Read trade magazines and keep abreast of what is going on in retail generally.

References

• My Customer: Mary Portas: How to Be a Successful Teacher
• Management Study Guide: Tips to be a Successful Retailer
• Casual Living; What Makes a Good Retailer?; Bruce Aronson; June 2008