How to Write a Sportscast Announcement

Sportscast announcement writers must have a good grasp of grammar.

Writing an announcement is a way of passing information to the public. The information may be aimed at a small target group or the general public. A sportscaster must announce sports-related news in a manner that is not only interesting, to capture the attention of the audience, but also simple and straightforward, so that he is understood. Writing a sportscast announcement requires good understanding of the game you are writing about and the expectations of your audience. There are several pieces of information you must include in the announcement for it to be effective.

Instructions

1. Introduce the sport to the audience in an entertaining way, giving interesting or exciting details first. Indicate who won or lost a particular game and offer relevant game statistics.

2. Weigh the news in terms of whether it is supposed to be positive or negative. This will help you decide whether to convey the news in a friendly or critical way. Giving the news a certain slant can promote the relationship between the audience and the announcer, which is vital in building a support base in different kinds of sports audiences.

3. Provide more information about the sporting teams. Highlight the conditions of the teams before, during and after the games to enrich the information. You can indicate, for instance, whether the popular players scored or whether they played, the discipline of the players and even their mode of dressing. Include information about the number of viewers at the game and their reaction during and after the game.

4. Quote various personalities involved at different levels, such as coaches and team captains. Select interview quotes that are relevant and give insight into the game. The quotes should be correct; avoid distorting an interviewee's meaning.

5. Describe other things that happened during the match, such as misbehavior by fans or a fight between the players. Write bad news in a direct and respectful manner.

References

• White Smoke: How to Write an Announcement
• BLS: News Analysts, Reporters and Correspondents