How to Get a Store to Sell Your Product
You may very well be the next Steve Jobs, but without a platform your product can never reach the acclaim you think it deserves. The elusive store shelf bridges the gap between creator and consumer by making your product visible to its target audience. Finding a store to sell your product is the epitome of when preparation meets opportunity. Your product must be prepared wholeheartedly and with an eye on the consumer and retailer's needs.
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Instructions
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Learn the background and current information regarding your potential retailer. Explore its ideal customer base, services, pricing, location and communication methods. Ask yourself if your product is right for the retailer.
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Know your product inside and out: prepare yourself to discuss your product's benefits to the consumer and the retailer. Make the retailer want to carry it.
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Learn about your competition. Is there a hole in the market that your product can fill? Examine what makes your product stronger than its competitors.
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Highlight your product's promotional items (if any) to help the potential retailer merchandize your product.
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Reserve samples of your product for the retailer.
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Detail to the retailer any promotional press clippings or awards for your product.
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Know ahead of time what you want to charge for your product at wholesale and retail. Determine the amount to charge for wholesale by doubling the cost it takes to produce your product, then double the wholesale price to get the retail value. Plan a method of payment between you and the retailer.
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Present a professional product ready for your retailer. Have your product in the official packaging you intend to sell it in when you show your sample to the retailer. This helps the retailer gather how much of a fit your product is for the image of its store.
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References
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