How to Get a Celebrity to Support Your Nonprofit
Celebrities garner a great deal of attention, and you can use this to benefit your nonprofit organization. If you want to gain more exposure for your organization, the support of a celebrity can help to put you on the radar. People are influenced by the things that celebrities do, so if a celebrity that a person admires supports your charity, chances are they will want to do the same. This will help to bring in more money and assistance to better assist your nonprofit in achieving its goals.
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Instructions
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Reach out to your staff and board members, to see what connections to celebrities they might have. If you're a large national nonprofit, you should be able to find connections to some pretty big-name celebrities. If you're a smaller, local nonprofit you might need to start with local celebrities, and gradually work your way up to the superstars.
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Decide which of these celebrities you have a connection to and would best fit your brand message. Try to find someone with a link to your organization, to make it relative. For example, if you are a local nonprofit organization promoting outdoor activities, an athlete from a local professional sports team could be a good fit.
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Offer the celebrity a variety of ways to get involved, so she can choose a level of participation that comfortably fits into her schedule. She might want to serve on your board of directors, appear in an advertisement or simply donate money.
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Partner with the celebrity if you feel there's a better chance of him saying yes if there's something in it for him. For example, if you're trying to get a singer to support your organization, offer to create a partnership where you will sell his CD in your offices or encourage your members to purchase them.
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