How to Tell Who is Clicking on Your Facebook Ads?
Although you cannot see the names of the people who clicked on your Facebook ad, you can tell more about the users who've taken action on the ads. The "Responder Demographics" report in your Facebook Advertising account gives you relevant data on people who've responded either by clicking the link, liking the ad or commenting on it. You can also export this data in a file format that is suitable for your business needs.
Instructions
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Go to facebook.com/ads and click the "Or Login To Manage Existing Ads" link. Proceed to log in to your Facebook account.
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Click the "Reports" link from the left column.
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Choose "Responder Demographics" from the "Report Type" drop-down box. Adjust the other report settings if you do not like the defaults. Also, choose the "Format" you would like the reporting data to be in -- either "Webpage (.html)" or "Excel (.csv)."
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Click the "Generate Report" button. If you chose "Webpage (.html)," your report populates on the next page. Otherwise, the CSV file downloads to your computer, where you can open it with Microsoft Excel or a similar spreadsheet application.
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