Things You'll Need:
- Envelopes
- Postage
- Business cards
- Letterhead
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Step 1
Include a short letter or informal note telling the potential client how you got his contact information: “We met at …,” “Your cousin told me you were looking for …”
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Step 2
Explain why your services or product would be a good fit for the potential client’s needs. If you have provided services to a client in a similar situation, give an example to show you have experience succeeding within that particular area of business.
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Step 3
Include your marketing materials: brochures, newsletters, and/or samples. If there is a portion of the materials that may be specifically responsive to their needs, direct his or her attention to that section in the letter.
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Step 4
Enclose your business card and conclude with a warm invitation for the client to contact you to further discuss how and when you can begin helping them achieve their business goals.











