How to Sell Wholesale Desserts

The display of the dessert is often just as important as the flavor.

Being surrounded by sugar and chocolate, smelling freshly baked goodies all day and taste-testing to ensure top quality products may seem like a fantasy. However, many have a career doing exactly these things. The business is selling wholesale desserts. Yet, starting a business selling wholesale desserts requires more than just successfully making tasty treats and enjoying baking. It requires knowing how to productively sell wholesale desserts.

Instructions

1. Check out the competition. Go to competitors stores in your area and collect information. Write down the prices of their products and what they make. Test taste some of their products to find out the quality of their work. If some competitors do not have stores open to the public, collect their catalogs and check out their websites. If you know any competitor customers, talk to them personally about their satisfaction with the company. Before starting a business selling desserts wholesale, it is important to know what you are up against. Knowing how strong the competition is in your area and the strengths and weaknesses of competitors will help you decide whether you can out-perform them or fill any gaps.

2. Talk to others in the wholesale dessert business outside of your area. An owner of a wholesale dessert business may be willing to give you suggestions if they understand that you will not be their future competition. Getting advice from someone that has already been in your place and has become a success can prove to be invaluable.

3. Offer the flavors customers want. Providing desirable dessert flavors is a key to success in the dessert business. Keep track of the most popular desserts and those that remain on the shelf longer and adjust accordingly.

4. Talk to restaurants in the area that may be interested in purchasing desserts from you. Many restaurants do not have their own pastry chef and may welcome new dessert ideas.

5. Display the desserts in an enticing way. Whether displaying the desserts online, in a catalog or in person, presenting the desserts as appealing to the eye will make the customer want to try the dessert.

Tips & Warnings

• Before beginning, decide whether you want to purchase a franchise, an already existing business or start anew.

References

• Business.com; Guide to Pies; Kristina Seleshanko
• Gaebler Resources for Entrepreneurs; Starting an Ice Cream and Frozen Desserts Wholesale & Manufacturers Business