How to Write a Touch Base Letter to a Client

Touching base allows you to stay on the client's mind.

Sending clients a letter to touch base is a useful way to inquire whether they may require additional services or be interested in future business interactions with your organization. Touch-base letters usually follow up from a previous business interaction, and can be more relevant and personal than direct advertisements. Fortunately, writing these letters can be fairly straightforward, making them an efficient technique to securing repeat business.

Instructions

1. Create the letter shortly after your initial business interaction to maintain the client's interest and memory with your organization.

2. Show gratitude about your previous interactions with the client. This reminds the client that he's had success working with your organization before, and creates a sense of confidence within future ventures. Mention specific information about your last business interaction together, as this demonstrates that the letter is researched and personalized.

3. Inquire about a subject relevant to your last interaction. For example: if you produced a piece of artwork for the client's advertising campaign, it would be appropriate to ask whether the campaign was successful. This shows interest and enthusiasm for the client's needs, and provides an opportunity to make less-formal conversational remarks.

4. Express the benefits of continuing to work with your company. Mention special offers or discounts which may be available to the client, and include a brief sentence about how each of these could suit his particular and unique business concerns.

5. Provide relevant contact details. These should ideally be with the same individuals who the client dealt with before, to take advantage of pre-existing relationships and trust.

References

• Great Business Letters: Follow Up Letter