How an eBay Store Works

What Is an eBay Store?

An eBay store allows you to list items to sell for a specific set price and with a longer listing time than typical eBay auctions. If you have an item in any quantity, you can list them in your eBay store along with the amount you currently have available.

In order to open an eBay store, you must have an existing seller's account. You must also have a credit card on file with eBay, as well as either ID verification or a feedback of 20 or higher. In addition, you will need a verified, "Premier" PayPal account.

You are not charged listing fees as you would be if you listed the items for auction on eBay. However, there is a monthly charge for having an eBay store. This amount depends on how much exposure and customization you want. For example, a basic store currently costs just over $15 a month, while an anchor store, providing maximum exposure, customer support and professional customization currently costs just under $300 a month.

Build an eBay Store

If you decide an eBay store is right for your business, sign up by choosing a subscription level. Next, select a layout for your store and go to the "Manage My Store" page to customize your store with details such as your logo, categories and a store description.

You can enhance the appearance of your store by adding custom pages that provide detail on each item in your inventory. Use promotion boxes to alert shoppers to special offers or allow them to sign up for email newsletters from your business. Add a slide show to your store's home page to show off some of the items in your inventory.

Manage and Promote an eBay Store

In order to earn a profit, you will need to properly manage and actively promote your eBay store. Use the tools eBay provides to make changes to your inventory. For example, if you have a brick-and-mortar store selling the same stock or you receive a shipment of more items, you will need to update the quantity of your products. You can also use the "Markdown Manager" to draw attention from more shoppers.

eBay offers tools to help you promote your store, as well. For example, you can use email marketing to entice past customers to come back to your eBay store, or use the "Cross Promotion" tool to suggest products related to one another.

References

• eBay Stores FAQ
• eBay Stores Tutorials