Liquid evaporating from a surface has a cooling effect. And different liquids have this effect to different degrees. For example, rubbing alcohol has more of an evaporative cooling effect than does water. Alcohol is what is called a volatile liquid, meaning simply that it evaporates comparatively more quickly than water. But regardless of the liquid, the principle of evaporative cooling is the same. The idea is that in its liquid state, the substance—whether water or alcohol—has a certain heat content. Critical to this are two of the three basic phases of matter: liquid and vapor. (The solid phase is, of course, the third.)
When a liquid evaporates, its molecules convert from the liquid phase to the vapor phase and escape from the surface. What drives this process is heat. In order for the molecule to leave the liquid surface and escape as a vapor, it must take heat energy with it. The heat that it takes with it comes from the surface from which it evaporated. Since the molecule is taking heat with it as it’s leaving, this has a cooling effect on the surface left behind.
An example of evaporated cooling is that of human perspiration. We have pores in our skin from which liquid water internal to our skin is escaping and converting to water vapor in the air. As this happens, there is a cooling effect on our skin surface. This is almost always happening to one degree or another. When we are exposed to an environment that is hotter than what is comfortable for us, the degree of perspiration or evaporation increases. And it follows that the cooling effect increases. The more water molecules that are escaping from the liquid phase from our skin surface and from our pores, the more cooling effect there is. Again, it is because the liquid molecules, as they escape and become vapor, require heat and they take it with them.
Plants do something similar. In plants the process is called transpiration. Plant roots "drink" water from the soil and transport it up through the stem to the leaves. Plant leaves have structures called stomata. These are essentially pores that you can think of as comparable to the pores in our skin.
One of the main functions of this process in plants is to transport water needed by plant tissues in other parts of the plant besides the roots. But another function for the plant is evaporative cooling. This keeps the plant—which might very well be exposed to direct, intense sunlight—from overheating. And this is partly also why, on a hot day, if we enter a forested area, we feel considerably cooler. Part of that is due to the shade, but part is also due to evaporative cooling from the trees through this process of transpiration.
Wind increases the effect of evaporative cooling, and this is a familiar concept. Anyone who's ever been swimming and has come out of the water into a calm environment, versus one that's windy, can attest to it feeling colder in the wind. This is because the wind is increasing the evaporation rate of the liquid water from our skin surface and accelerating the amount that's being converted to vapor.
Incidentally, this is also the cause of so-called wind chill. Even in colder conditions, when we're outside and our skin is exposed to the elements, there’s a certain amount of perspiration happening. When it's windy, there is more evaporative cooling taking place from exposed skin. This is the basis for the so-called wind-chill factor.