Publishing a Sports Book

Representation

Many publishing houses prefer to work with literary agents, while others accept manuscripts directly from writers. Agents receive a percentage of book sales, typically 10 to 15 percent as commission. Agents have industry contacts and often can cut through to decision makers when they believe they hold a winning manuscript. Look for a literary agent with a track record in the field of sports. New York-based IMG Literary bills itself as a sports marketing literary agency; the Curtis Brown agency accepts both fiction and non-fiction sports-related copy. With contacts to find you the right readers for your book, an agent keeps track of book sales and arranges tours, interviews and book signings. Look at sites such as Agent Query to find a database of literary agents and the genre of authors they represent.

Publishing House

Go directly to the source and find a publishing house that will accept your manuscript and edit, print and market the work for you. Research the industry to find publishers that are looking for books about sports, such as Skyhorse Publishing, a small publishing house that is always looking for its next big seller. Larger publishers such as Random House receive many more manuscripts and often won't even return calls from a writer, instead preferring to work with agents.

After pinpointing a few potential publishers, craft a query letter introducing yourself and the specific sport that your book covers. The initial query package should include a one or two-page synopsis of the book. Let them know if it's a how to get a better golf swing book or a biography of a famous athlete. Include quotes from the book, especially from well-known sports figures you know or have interviewed. Attach a chapter outline and one or two sample chapters from the finished work.

Publishers want to see that you've considered your audience and the competition. Let them know what's out there now and how your book fills a need. Finally, include your curriculum vitae, or biography, pointing out other published works. Send the package with a self-addressed stamped envelope.

Self Publishing

Many writers find that the self-publishing route is the fastest way to get their work in print and into the hands of readers. Self-publishing has gotten very sophisticated and can help you produce a quality book. Look for a company that specializes in sports related books and offers additional services such as ghost-writing, editing and layout. Consider hiring a firm that is more than a sophisticated word processing program. While you may have to pay for services, a company such as Arbor Books can help you find the right sports markets, such as sports websites, specific league shops and sports associations that will welcome your publication.

Resources

• Book Market