Designing Graphic Posters

Considerations

Businesses, nonprofit organizations, entertainers and other commercial interests that need to get a message across use graphic design posters. Posters can be placed in strategic locations to get attention, promote events, announce important deadlines and advertise new products. Posters are used to reach a broad audience and to target areas where potential markets provide a steady stream of traffic. With little space and a short window of time, the communication presented on a graphic poster needs to be visually compelling and attractive. The components of an effective graphic poster take into consideration the target market, their cultural references, recognizable language and time frames.

Content

Take into account how the pieces of a graphic poster fit together. The wording and graphics should coincide to project one thought and one promotion. All the elements of the poster should be compatible and present a consistent theme. Since posters often occupy space among other visuals, a poster needs to be creative and unique while maintaining a clear message if it is to stand out. When structuring the content of a poster, consider an eye-catching graphic that will draw attention. The words and dates on the poster should be readily apparent without having to move the eye up or down. Posters are not read in a linear manner; rather, viewers take in the entire concept at once. Use blank space and colors to magnify the message. Choose a font that blends well with the graphics.

Tools

Find a graphic design program that is easy to use and allows you to make changes. Graphic design software such as Edraw provides drawing tools, a pre-drawn library of templates, and guides to assist with proper layout. Look for websites that offer forums for designers to exchange ideas and that provide tutorials for graphic designers. Tutorial Outpost has a variety of links on subjects that cover Photoshop basics, as well as new ways of manipulating text and digital text.

Printing

Consider using programs offered by companies such as Quick Step Design, which allow you to create your poster with their graphic web tools for free and pay only for the finished product that they will print for you. Look for a printer that offers good quality printing and has the technology to interface with your graphic program. Send your digital files to sites such as Digital Room or Twig One Stop. Save money on shipping by using a local printer such as Fast Signs or a local camera shop. Always approve a proof of the final poster before placing the order to make sure the printer has captured all the elements in your design.

Resources

• Find a local Fast Signs