Primary Areas of Expertise
A bank manager should have at least three areas of ability. First, she should have a good level of financial expertise. Her skill level does not need to be that of an investment or accounting professional, but she should know all basic interest rates, and have savings and lending knowledge. Second, a bank manager should have some human resource (HR) ability to maximize the performance of office staff. Finally, a successful bank manager should have some sales and customer service expertise. A typical workday will involve at least these three professional areas. An effective bank manager will work to become proficient in all of these areas of expertise.
During an average workday, a bank manager must be a source of knowledge for both customers and staff regarding savings, checking and loan accounts. Correctly answering questions regarding interest rates being paid or charged by the institution often becomes a significant portion of the workday. A bank manager should also be adept at fast loan-related computations (payment amounts, total interest charged, affordable balances). A bank manager, however, should refrain from giving any information to customers that could be considered "financial advice."
Human Resources Ability
While all management personnel must have supervisory ability, a bank manager is required to motivate, direct and train staff on a daily basis. The challenge is to keep bank staff interested and enthusiastic while they perform many repetitive tasks for customers. The boredom factor can take its toll on employees. The bank manager should be motivator, coach, mentor and educator to keep staff functioning at a high level. This training and motivation should be practiced daily.
Sales and Customer Service Expertise
An effective bank manager spends much of a workday using sales and marketing skills. Cross-selling bank services is critical to improving the bottom line of each bank office. Customer service typically involves helping bank customers get the most out of their bank. A manager will use knowledge combined with a professional personality to provide customers high-level service regardless of their account balances. Excellent communication skills help a bank manager improve sales and customer service effectiveness.