How Does a Pricing Gun Work?

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The Operator Sets the Price

Before operating a pricing gun, the gun's operator sets the price to be applied. Depending on the model of pricing gun, the price may be set either by a series of dials on the rear of the gun or by a digital input on the gun's body. The price set on the gun will be the price displayed on the price tag affixed to products.

The Operator Places the Gun Against the Product

To apply a price tag, an operator presses the barrel, or tip, of the pricing gun firmly against the product to be priced. Fragile or awkwardly shaped products may require a little less pressure, though price tags applied to these products may not be securely attached.

The Operator Pulls the Trigger to Apply a Price Tag

With all the preparation in place and the pricing gun against the surface of a product, the operator pulls the trigger on the gun to affix the price. When the trigger is pulled, a mechanical lever imprints the set price on a small sticker, which is then fed forward--with an adhesive side facing downward--and out the front of the gun. The firm pressure applied onto the product through the gun causes the adhesive sticker to be affixed to the target product.

With Practice Comes Speed

Although the functionality of a pricing gun sounds relatively complex, the entire process is completed in less than a second. As the operator uses the gun and becomes comfortable with it, the process--excluding the setting of the price--can be repeated very quickly, allowing experienced pricing gun operators to price dozens of products every minute.

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