A billboard advertisement can be an effective way to make people aware of a product that they otherwise would not know existed. As drivers pass and observe a billboard, they become aware of the advertised product.
Build the Brand
Some studies have shown that an advertisement must be seen at least three times before a consumer remembers the product. A billboard is observed each time a potential customer drives or rides past it, increasing the likelihood that the advertising will be effective and the product considered.
Create a Need
Some potential customers may not realize they want or need a product because they are unaware of how it can benefit them. As customers observe a billboard advertisement, they may realize that they have a previously unrealized need for the product.
