Discover the expert in you.
Discover the expert in you.
Element Skateboards is a skateboard manufacturer and retail sportswear company based in Irvine, California. The company was founded in 1992 by Johnny Schilleriff. The company is a subsidiary of Billabong International Limited, headquartered in Burleigh Heads, Australia. In addition to skateboards, the company also produces a line of surfing inspired outerwear and footwear for men, women and children.
The history of skateboarding is a history of inventiveness and improvisation. A do-it-yourself attitude is evident in all phases of the evolution of skateboarding. From the cultish Southern California beginnings to international big business, the history of skateboarding documents the creative impulse of athletes, hobbyists and inventors of all kinds. The history of skateboarding is a testament to the way traditions are established and then modified to suit the circumstances of new generations.
Skateboarding as been around for many years, but it wasn't until the 1960s that the popularity of surfing brought a jolt into the skateboarding world. Find out about Venice Beach's place in skateboarding history with advice from a professional skateboarder in this free video on skateboarding.
