eHow Logomoney section
  • Saving & Spending
    • Budgeting
    • Banking
    • Credit
    • Cards
    • Loans
  • Real Estate
    • Buying a Home
    • Home Loans
    • Selling a Home
  • Careers
    • Career Advice
    • Land the Job
    • Work for Yourself
  • Your Business
    • Starting a Business
    • Managing Employees
    • Running a Business
  • Insurance
    • Insurance Basics
    • Auto Insurance
    • Life Insurance
  • Retirement
    • Get Started
    • Plan Ahead
    • Make It Last
  • More eHow
    • home
    • style
    • food
    • money
    • health
    • mom
    • tech
Featured:
Allergies
Grilling Guide
eHow Now Blog
  1. eHow
  2. Business
  3. Health Care Industry
  4. Health Care Marketing

Health Care Marketing

RSS
  • Requirements for a Pre-Med Bachelor's Degree

    Students wanting to get into medical school sometimes pursue a pre-medical bachelor's degree. The Princeton Review, however, notes that a pre-medical degree does not guarantee entrance into medical school. Students should choose their pre-medical bachelor's degree program carefully. The requirements for pre-med bachelor's degree programs vary by school. Some schools do not offer a "pre-medicine" major per se, but instead offer tracks of study in specific fields like chemistry that prepare students specifically for medical school.

  • What Kind of Degree Is Needed to Get Into a Pre-Med Program?

    If you have ever wondered what kind of degree is needed to get into a pre-medical program, you're in luck. According to Oregon State University, there is no premedical degree per se --- only academic majors which aid in preparation for medical school. A premedical major is not like nursing school, where you have to apply separately to get into both the nursing school and the university or college. For community college students, the situation differs somewhat.

  • Health Science Careers With a Pre-Med Undergraduate Degree

    An undergraduate degree in pre-med is typically pursued by students wanting to get into medical school, veterinary school or some other professional medical program. On occasion though, students who complete these programs don't get into medical school or they change their mind about making the commitment to continue on with their graduate medical education. Knowing what career options are available for those holding only the undergraduate premedical degree can be helpful before beginning a degree in this field.

  • Attorney Business Card Ideas

    Printing and passing out business cards are an important element to running almost any business. Your business card is a mini representation of your company on paper. A well-designed card with the proper information can help grab the attention of potential clients and prompt them to contact you. When designing an attorney's business card, it's a good idea to choose design selections that project a professional image of the attorney.

  • About Careers With a Master's Degree in Health Science

    The fastest-growing careers in the United States are in the health care industry, according to Forbes. The Bureau of Labor Statistics states that health care and health science careers will make up most of the 10 fastest-growing jobs in America between 2004 and 2014, thanks to aging baby boomers who are living longer and are more able to afford better health care. A master's degree is the standard credential for most generalist positions in the health care field, according to the Bureau of Labor Statistics, and there are a variety of jobs you could choose to pursue after graduation.

  • How Much Money Can I Make With a Bachelor's in Legal Studies?

    Those who receive a bachelor's degree in legal studies will gain a broad education in the legal field and related academic areas. Graduates can use these skills in a number of different employment settings. Although the salary of a graduate will vary depending on the specific job the graduate receives, those interested in this field should be familiar with the salaries of some of the common jobs available.

  • Marketing & Sales Jobs in the Health Care Industry

    The United States Bureau of Labor Statistics predicts that health care will be one of the fastest-growing industries from 2008 to 2018. Factors such as an aging Baby Boomer population will drive products and services geared toward the elderly. Technological advancements in diagnostic testing and the early detection of diseases also will spur employment in health care occupations. During this period, marketing and sales professionals will be needed to sell and promote these products to hospitals, physicians and specialized medical facilities.

  • What License Will I Need to Become a Social Worker?

    Social workers play an important role in society by providing counseling services and basic social services to those who are unable to help themselves. According to the U.S. Bureau of Labor Statistics, the number of new jobs in social work should increase by about 103,400 from 2008 to 2018. The bureau notes that all 50 states require licensing for social workers. Each state sets its own standards, but similarities exist between many of the state requirements.

  • Marketing Plans for Health Care

    According to the U.S. Bureau of Labor Statistics, the health care industry is projected to increase 22 percent from 2008 to 2018, making it the fastest growing industry in the country during this time period. While this may certainly be welcome news for health care companies, it is still extremely important to develop a marketing plan to help you accomplish your objectives.

  • Some Marketing Ideas for Home Health Care

    Home health care is a competitive industry, with many companies vying for customers in the same region. To make your business stand out from the others, marketing is essential; when done effectively, marketing can help raise awareness and reach people when they are considering home health care services.

  • Cuno Parts

    Cuno is an international company that engineers and markets an array of filtration products to separate, refine, and purify liquid and gas content. These filtration system are in wide use in the fields of health care, industry and water dispensary.

  • Unique Marketing Techniques for Senior Home Health Care

    With health care advances, life expectancy continues to increase. More seniors desire to live in their home, rather than transition to a nursing home or assisted living home. Senior home health care businesses provide licensed medical personnel to assist seniors living in their home. Senior home health care businesses market their service to seniors, family members and geriatric professionals.

  • The History of Health Care Marketing

    Promoting new pharmaceuticals, marketing the services of physicians or even major hospitals, and educating the public about the role of health professionals in their communities: these are all aspects of health care marketing. While the marketing industry itself is an older profession, with roots in traditional advertising, marketing specific to the health care arena is a fairly new practice. The future of the industry is bright with strong indicators in health marketing employment numbers.

  • Types of Healthcare Marketing

    As with any other type of business, health care providers, agencies and organizations use marketing strategies to increase their exposure and drum up new business. Marketing involves creating and communicating a marketing message, while increasing a business' overall exposure and building relationships with customers. Through the use of technology and data analysis measures, providers can craft a targeted marketing message and approach.

  • How to Do Marketing for a Chiropractor

    Chiropractors, officially known as Doctors of Chiropractic, diagnose and treat musculoskeletal system problems. These trained medical professionals commonly treat neck and back pain, but also address concerns with muscles and joints. Chiropractors frequently provide guidance on nutrition, exercise and general health practices as well, notes the American Chiropractic Association. Chiropractors face two marketing challenges. They must convince potential patients to take action to improve their health and demonstrate that chiropractic care will be beneficial for them.

  • Healthcare Finance Basics

    Health care and finance are intimately related in a number of ways, but the most important relationship is the insurance market. Health care insurance providers are often massive conglomerates, such as the American Insurance Group (AIG), and occasionally become bogged down in other financial activities, such as when AIG almost went bankrupt in 2007 to 2008 when its asset-backing insurance collapsed. Had AIG collapsed due to its asset-backing insurance department, it would have ultimately defaulted on its health insurance plans as well. This is just one instance of many that can describe the relationship between health care and finance.

  • What Is Health Care Marketing?

    Health care marketing facilitates relationships among hospitals and physicians as well as between medical centers and patients. As with any type of marketing plan, health care marketing utilizes a variety of advertising, branding and promotional tactics to interact with the community, build trust, display expertise and, ultimately, gain new patients. In addition to patient acquisition, many hospitals and private medical centers spend a portion of the marketing budget creating relationships and awareness among health-related associations and local physicians because new hospital business comes from both marketing and physician referrals.

  • Successful Home Health Care Marketing Tips

    As the population continues to age, the need for home health care providers grows accordingly. Whenever possible, most senior citizens prefer to live in their own home, rather than move into an assisted living facility. For a home health care service to experience success and growth, they must learn how to promote their business and become known throughout the communities they serve.

  • How to Market Health Care Services by Nurses

    With a solid understanding of patients' needs, nurses are the primary players in the health care arena. That puts them in a perfect position to develop and market products and services that are valued by those patients. Nurses are also a trusted source of health care information and advice. Capitalizing on that, nurses can readily market health care services to a wide range of consumers.

  • How to Market a Geriatric Care Management Practice

    Geriatric care management practices provide services to aging adults, as well as the family members and friends who care for them. Since many families count on geriatric care management practices to assist in caring for older relatives, it is important that you market your services appropriately and reach the people who need your services. From online marketing to networking in the community, the options for marketing your geriatric care management practice are abundant.

  • How to Market Health Care Products

    Health care is recognized as a major concern in today's society and health care product marketing has become a significant part of the economy. Marketing health-care products requires marketing know-how and skill, a belief in the product that is being marketed and some basic decisions about what and how to market. Every year more and more people make their living by marketing health-care products. It's a business with high potential that can be established and run with a minimal investment.

  • Health Care Marketing Ideas

    Health care marketing may conjure up images of coffee mugs, pens and stress balls imprinted with medical logos. While offering premiums like this can help with name awareness, a soft sell--subtle or low pressure--approach is often the most effective marketing method in the health care industry. Following are some health care marketing strategies based on soft selling and relationship building.

  • How to Construct a Health Care Marketing Plan

    Creating a plan is essential to the success of a marketing campaign, particularly in the health care industry. It allows you to focus the efforts of your marketing team in an organized way, such as tracking your primary competitors.

ehow.com
  • About eHow
  • How to by Topic
  • How to Videos
  • Sitemap

Copyright © 1999-2012 Demand Media, Inc.
Use of this web site constitutes acceptance of the eHow Terms of Use and Privacy Policy. Ad Choices en-US

Business Finance
Verisign seal