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Global branding is the international marketing of a service or product. Many people in the business world feel without global branding a business will not reach its full potential for success. The Ten Commandments of Global Branding was designed as a list of “must-haves” for marketing a business globally.
Haier TVs are made by The Haier Group, a Chinese company that began as a small private enterprise in the 1920s, later partnering with a German manufacturer to become a huge global corporation with over 50,000 employees and earning over $17 billion per year.
