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One of the great benefits of investing in a franchise is that the parent company does a lot of advertising. As a result, customers probably already know who you are and what deals you may offer at any given time. When you sign up as a franchisee, you will notice that the franchiser probably includes advertising requirements in your contract. While each company will handle these mandates differently, you'll need to follow some fairly standard rules in the best interests of both you and the parent company.
Like any other product or service, a franchised store needs to be advertised to potential owners. It is very important to familiarize yourself with the rules of franchise advertising before you begin, so that you can initiate a clear relationship among your franchisees and the places where they will work for you.
