Mobile Catering Market Information

Mobile caterers rely on client feedback regarding service, presentation and food quality.

Mobile catering markets are subject to many forces within and outside the control of the business enterprise. Mobile catering is a term more common to the United Kingdom than the U.S..

Identification

Market characteristics vary by nation or region. In the U.S., the catering industry, in which mobile services are included, earns about $7 billion a year. There are no industry leaders who command the market. According to First Research, the "top 50 companies account for less than 15 percent of industry revenue."

Costs

Like all food-service companies, a mobile caterer's success depends on costs and consumer demand. This relates to their food cost, labor costs and fuel consumption in particular. Additionally, the economy often dictates what consumers are willing to spend on catering special occasions. The average yearly salary for a catering worker is about $60,000.

Market Share

Access to the mobile catering market can be enhanced through proper advertising. Flyers and easily locatable menus are one way of doing so. Websites with package information, menu alternatives and nutritional info can be a really useful tool. However, word of mouth, especially regarding how excellent your food tastes, may be the best marketing element available.

References

• First Research: Catering Industry Profile