Infomercial Tips

Demonstrations and testimonies may keep your audience from changing channels during your informercial.

Infomercials are paid programming segments that usually air during overnight television hours. The success of an infomercial largely depends on decisions made by its producer.

Testimonials

Use testimonials of satisfied customers in your infomercial to earn the trust of your audience. If celebrities have used your product, ask them to provide testimonials. The audience may respond more positively to recognizable faces.

Visuals

Provide viewers with a demonstration of your product. This visual presentation adds credibility to your infomercial by supporting your verbal claims. In addition, avoid using a faceless narrator, which could lower the interest and trust of viewers. Instead, choose an enthusiastic spokesperson. An engaging set design can capture an audience, but avoid being too gaudy.

Comparisons

Always aim for unique product ideas. However, when advertising commonly marketed products, such as exercise equipment, compare your version with the competition. Be specific when explaining why your product is superior or different. For example, consider using easy-to-grasp statistical data during the comparison rather than making vague claims.

Stations

Air your infomercial on a television station that relates to your product. For example, if you are selling exercise equipment, aim for a station that caters to health and wellness broadcasting.

Timing

Ensure that you have enough time to cover information that the audience needs to make an informed purchase. If your product is complex, aim for a 30-minute infomercial. If your product is more simplistic, choose a smaller time frame to avoid repeating information and annoying the audience.

References

• Inc.: 5 Tips for a Successful Infomercial