What Are Consumer Campaign Groups?
Consumer campaign groups work to promote the interests of the buying public and protect consumer rights. They can include single issue campaigns, such as the British Campaign for Real Ale or general consumer watchdogs, such as the Consumers Union.
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Features
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Consumer campaign groups use letter-writing campaigns, boycotts, lawsuits and publicity to raise awareness of various issues affecting consumers. These tactics often cause embarrassment and financial hardship for the businesses under attack.
Benefits
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Areas these groups work to improve include: product safety, truth in advertising and resolution of grievances. In the past, manufacturers often ignored consumer concerns because there was high demand for their products and little competition. However, early efforts by consumer groups led to the creation of new regulations and government agencies.
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Significance
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Some of the federal agencies created in response to pressure by consumer campaign groups include the Consumer Product Safety Commission and the Office of Consumer Affairs. Other offices such as the Federal Aviation Administration, the Federal Communication Commission, the Department of Agriculture, the Food and Drug Administration and the Federal Trade Commission enforce consumer protection regulations within their particular field.
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