Benefits for Companies Going Green

Going Green Can Bring in the Green.

More companies are going green than ever before as they find green policies not only help with public relations and marketing but also increase their profits. Getting into the green movement, insurance companies now offer guaranteed energy-efficient rebuilding clauses.

Savvy Shoppers

Being known as green benefits your brand's reputation and develops brand loyalty in environmentally aware shoppers who delve into how a product is made before making their purchasing decisions. The latest trend pushing companies to become greener is green stock investment. The Los Angeles Times recently reported that CalPERS is investing $500 million in a portfolio of green companies.

Reducing Waste and Packaging Costs

Companies spend a lot of time and money dealing with the waste created during the manufacturing process and buying packaging. Going green can eliminate waste, reduce liability and cut paperwork. Minimal packaging cuts costs and attracts environmentally aware consumers while reducing the burden on landfills.

Tax Advantages

There are both federal tax breaks and grants available for businesses investing in solar power including incentives for putting a windmill on your property. In most states you can sell any excess power back to the utility company. Additionally, there are state and federal tax incentives for increasing your energy efficiency.

References

• USA Today: Companies Discover Going Green Pays Off
• Los Angeles Times: CalPERS putting $500 million into green companies
• RDTC: The Tax Advantages of Going Green in 2010

Resources

• EPA: Green Building: Funding Opportunities