How to Purchase Address Labels by Zip Code

Target your direct marketing by zip code.

Direct marketing mailing list and address labels get your message to a specif target group. You can customize your advertising to reach recipients by zip code, income range or specific interest groups.

Sources

Marketing companies specializing in mailing lists are available online. Search using keyword "mailing list" for a listing of available marketing companies. Local advertising agencies or mailing list brokers can also provide you with address labels for direct marketing.

Target Market

Determine what group of consumers you are targeting. If you are reaching out to consumers in your neighborhood, select zip codes in your immediate area. Select zip codes in an area that can use the services you provide, for example a boat repair store would select zip codes near the marina. A mailing list broker will help you determine which zip codes are in your target area.

Cost

Evaluate the cost. It may be less expensive to purchase a list for several zip codes rather than just one. Request a quote before making a final decision. Confirm whether you are buying the list or renting the names on it. Mailing label purveyors typically only rent lists and seed the labels with dummy names and addresses to see if renters are only using the list for the specific number of times they have been authorized to it.

References

• Mailing List Direct: Residential Lists Residential Mailing Lists Mailing List Direct
• All Media: Mailing Lists by Zip Codes