In some situations, it's legal to use the name of a celebrity on a website, while in others it's against the law. If the name is not used to slander or make a profit, it's most likely legal to use a celebrity name on a website.
News and Commentary
If your website includes a celebrity name to report news about the celebrity or provide commentary about the celebrity, most likely that's fair use and protected by U.S. law. However, the news and commentary must be accurate to the best of your knowledge.
United States law under the First Amendment also protects people that use likenesses in creative works. You can write a humorous poem about a celebrity or create a fictional story that uses the celebrity's name.
Using a celebrity's name for personal gain or to get publicity to your website is illegal. You cannot profit from the celebrity's name or likeness.
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