Purpose of the Strategic Management Process


Strategic management is a process used by many companies to reach objectives through the careful planning of the steps needed to achieve their goals.


Strategic management focuses on developing strategies to reach goals, typically long-term objectives to improve the overall company’s performance and competitiveness in the market.


By planning the steps to the goals, employees are given a clear direction of what is expected and the reasons why. This allows employees to accomplish their jobs more efficiently and ultimately helps companies achieve their long-term objectives.


To determine goals and achieve them, companies using strategic management perform a analysis of their strengths, weaknesses, opportunities and threats (SWOT). This analysis helps companies understand conditions in their current environment. The purpose is to turn weaknesses into strengths and threats into opportunities.

Related Searches


Promoted By Zergnet


You May Also Like

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

Is DIY in your DNA? Become part of our maker community.
Submit Your Work!