About Country Home Decor Catalogs
Just as country style varies from the cozy, earthy look of country primitive to the delicate, refined style of country Victorian, so too do the catalogs that cater to homeowners who decorate in a country style. Does this Spark an idea?
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Types
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Catalogs exist for every subtype of country decorating. The Country House, for instance, specializes in primitive decor, with folkloric sculptures and textiles and warm earth tones. Victorian Trading Company, on the other hand, specializes in shabby-chic and high Victorian, with gilded furniture, fine lace and stained-glass lamps. Some catalogs include clothing, jewelry and stationery in addition to home decor items.
Medium
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More and more catalog companies prefer to deliver their catalogs as online rather than as print catalogs, saving postage and making their operations greener. Mobile solutions also are becoming popular. Many consumers enjoy browsing paper catalogs, however. Reducing the size of each catalog by printing niche catalogs geared toward a specific product interest, such as furniture, not only reduces a company's environmental impact but also makes for more targeted marketing.
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Future
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Increased reliance on e-commerce by small niche retailers means that a wider variety of country home decor merchandise is becoming available to consumers. These small retailers often offer distinctive items from artisans, making for more quality choices for decorators.
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References
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