What Is the Cost to Run an Infomercial Ad?
At several million dollars per minute, a Superbowl ad probably drains a marketing budget faster than an infomercial. Infomercial ads are capable of reaching large audiences in a short period of time. The cost of an infomercial ad depends on length, audience size, the complexity of the production, the market in which the ad runs and the time of day the ad is aired.
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Amount of Airtime
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The minimum amount of airtime for an infomercial is about 30 minutes. Airtime prices can range from $150 to $12,000 for a 30-minute slot (as of 2010). Infomercial ads are 28 minutes to 30 minutes in length. Advertisers have the option of buying one 30-minute slot or buying 10 30-minute slots. The cost for 30 minutes of airtime will depend on the number of advertisers and who bids the highest for the airtime.
Number of Viewers
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The number of viewers in the audience affects the cost of airtime. Certain networks have more viewers and charge more. A smaller network with a smaller audience will charge less to run an infomercial.
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Number of Advertisers
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The cost of an infomercial rises when more than one advertiser wants to purchase a specific airtime. You will have to outbid other advertisers for airtime. If you are flexible when choosing a specific time frame, you can save on the cost of the infomercial.
Time of Day
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Most infomercial ads air at night or on weekends. The cost for this time frame is cheaper compared to running the infomercial at any other time period. The peak hours are mid-afternoons and mornings.
Market Size
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Market size has an affect on the cost of an infomercial. Cost per viewer for a local market is relatively inexpensive. In a medium-size market, the cost is around $5 per thousand viewers. During off peak hours, a medium-size market can charge around $1 per thousand viewers.
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References
- Photo Credit advertise image by Marjan Veljanoski from Fotolia.com
