Help For Making a Brochure

Brochures can be helpful in promoting your business or organization. Making a brochure requires skills in design, content writing and software use.

Design

Two ways you can improve the design of a brochure are paying attention to white space and the use of color. White space is the blank space around text and pictures, and it is needed to keep a brochure from looking crowded. Using a color wheel can help you choose colors that complement each other.

Content

A brochure's content is usually the text that describes what the brochure is promoting. Be clear about the benefits of your product or cause, and make it clear what you want readers to do after reading your brochure.

Software

Quark Express, Adobe InDesign and the entire Creative Suite of Adobe products are commonly used by professionals to design brochures. Microsoft Word and Publisher are also chosen by amateurs because of their familiarity. Using the industry-standard software programs may be more difficult, but the University of California's Repro Graphics services strongly recommends it if you hope to achieve a high-quality brochure.

References

• University of California at Davis: Repro Graphics
• Ideabook: Create a Smart Brochure
• Evergreen Public Schools: Tips for Designing a Brochure

Resources

• Computer Companion: Use Word to Create a Tri-Fold Brochure
• Microsoft Office: Create a three-panel or four-panel folded publication
• Rutgers University: Tri-Fold Brochure in InDesign