Keywords Density Optimization

Search engines return results by scouring the web for keywords.

Internet search engines provide results on topics by searching websites for the keywords. Keyword density refers to the ratio of keywords to the text of a document. When designing a web page or an article for one, the keyword density can determine how often search engines refer Internet users to that page or article.

Keyword Density Checker

A keyword density checker is a program that analyzes text to see what the ratio of keywords to the text is. These tools are easy to find on the Internet for free. Some sites have free downloadable checkers, and other sites have a box that you can simply paste text into. By knowing the keyword density percentage, the writer of the article can make sure it has the best chance to be triggered.

Keyword Optimization Theory

Search engines search for keywords, but they also rank pages according to how often the keywords appear in the text. The search engine assumes the more keywords in a page of text, the more relevant that article will be to the person searching. Keyword optimization means isolating what keyword is the best for a page of text and trying to work it in as much as possible.

Standards

A good keyword density percentage is 10 to 15 percent for a text page consisting of roughly 300 to 400 words.

Readability

Part of the keyword density optimization process also involves making sure the content stays reader-friendly. Packing too many keywords into a paragraph or section can make it hard to read, which will defeat the purpose of driving traffic to the page.

Ever-Changing Field

Search engines are updated with new algorithms on a regular basis. This is partly to provide better results and remain competitive, and partly to get around sites that have learned how to monopolize the keyword process. Website content might have to be changed periodically to preserve its search ranking.

References

• Red Acorn: Content and Keyword Density Optimization