Definition of a Franchising Coordinator
A franchise is a business that operates under the license of a company that is already established. When companies develop mainstream products or restaurants, and wish to license their name to other entities, franchising coordinators are hired to assist with the process.
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Function
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A franchising coordinator is someone who monitors and oversees the activities involved in developing and operating a franchise. The coordinator may be involved with franchising negotiations, designing the marketing campaign for the new franchise and making sure the franchise is in compliance with the terms of the contract.
Skills
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Coordinator positions involve continuous interface with various parties, so it is essential for franchising coordinators to possess top-notch, people skills. Being an effective communicator is another asset vital to the role of franchising coordinator.
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Accountability
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Franchising coordinators are held responsible for the franchises they monitor. Since the franchising coordinator is employed by the franchisor, she must represent their company professionally and report how franchisees are performing to the franchisor's management, according to Franchise Know How.
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