What Is GPT Marketing Strategy?

GPT Marketing is an effective form of Internet advertising.

GPT, or "get paid to," is a relatively new Internet marketing strategy in which individuals are paid or given an incentive to sign up for offers from affiliate companies online.

History

GPT marketing began to gain popularity in the late 1990s, leading up to the infamous dot-com crash in 2000. Launched in 1999, AllAdvantage was the first major GPT company, and it set the model into motion for countless followers.

Function

In a typical GPT model, users are paid a small portion of a company's advertising income for signing up for or viewing affiliate offers. As signing up for offers will usually drive advertising, the company serving as the GPT facilitator takes in a profit from its advertising affiliates.

Significance

GPT marketing is considered to be quite effective, especially for the advertiser. As users generally must sign up for affiliate offers to receive the incentives, it is an extremely targeted advertising effort. While GPT marketing can be rather expensive, it may be an excellent addition to any strategic marketing plan.

References

• Marketing GPT
• New GPT Marketing: The Internet Marketing Website Traffic Generation Experiment

Resources

• Internet Marketing Informer: Paid to Surf Sites