How Often to Contact a Client
Professionals in all lines of work need to stay in contact with their clients. The frequency and type of client contact required varies depending upon the nature of the business relationship.
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Types of Contact
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The types and reasons for the client contact are important factors in determining the appropriate frequency of contact. Some clients will always appreciate valuable information in the form of e-mails or newsletters.
Sales
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Communications with clients and potential clients may take place on a weekly basis for sales and marketing purposes. Some professionals never go longer than 90 days without contacting a client.
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Client Expectations
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The appropriate level of client contact can be determined by inquiring about the client's expectations and preferences concerning the matter. The client preferences can indicate the appropriate frequency of in-person, telephone and email contact desired. A current ongoing project may require daily or weekly contact to keep the client informed.
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References
Resources
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