The Process of a Design Brief

According to the Design Management Institute (DMI), a design brief was initially developed as a set of directions handed to designers by business managers. The design brief has evolved to be a collaboration between design and business professionals to state the objectives and process involved in designing a project.

Document

A design brief is usually created as a written document detailing the specific information required in the designing of a project. It involves identifying the business objectives of the proposed project and the design strategies involved in every step of the design.

Outcome

The objective of the design brief is not to detail the final outcome of the project, but to detail the processes to be used to develop and test the proposed project. The responsibility for the production of a design brief rests with the client who commissions the project.

Use

The process of creating a design brief is completed to allow people involved in the design project to understand the ultimate aim of the project. The design brief details different information, including the target audience and what the need is for the product to be created.

References

• Design Management Institute: Creating the Perfect Design Brief