Stationary Billboard Advertising Vs. Mobile Billboard

Both stationary and mobile billboards offer advertisers an opportunity to get their promotional message in front of a large audience. No matter where they chose to advertise, there are a number of factors they must take into account.

Cost

The advertiser using a mobile billboard instead of a stationary billboard typically realizes a savings both in terms of the cost of the billboard advertising itself, as well as the cost of maintenance. Weather conditions result in quicker deterioration of a standard billboard.

Flexibility

Mobile billboards offer flexibility. Not only can the advertiser arrange to have the message seen in a variety of locations, but mobile billboards offer many formats. Also, unlike stationary billboards, mobile billboards afford the opportunity for either short-term or long-term advertising campaigns.

Options

While truck billboard advertising has prevalence as of 2010 as described at the Startupbizhub website, other options exist. The advertiser can choose inflatable mobile billboards, bicycle-drawn trailers, and even boats and motor homes according to the Billboard Connection website.

Limitations

Whereas stationary billboards have an established presence in existing locations, mobile billboards have the potential of being regulated or having their use limited or banned in specific jurisdictions. For example, the California Assembly voted in April 2010 to ban parking of such billboards on any public street.

References

• Value Group: Mobile Billboards versus Stationary Billboards
• Billboard Connection: Mobile Billboards
• Southern California Public Radio: Calif. Assembly Passes Mobile Billboard Ban
• Startupbizhub: Mobile Billboard Truck Costs