What Is the Origin of Tequila Pink Drink?

A tequila sunrise is no longer the only way to femme up the infamously biting spirit.

It was developed in March 2010 and, as with most things pink, the Tequila Pink Drink's purpose is to make a product appealing to women.

Origins

According to Angel Penilla, who helps run Mejor Tequila Co., women have historically been primarily vodka drinkers. Mejor Tequila Co. created the Pink Drink in order to make the leap from vodka to tequila a little bit smoother, at least visually, for women.

Preparation

The Tequila Pink Drink is just a traditional white tequila infused with grenadine or other natural food dyes.

Modern Tequila

Pink cocktails have a certain happy hour appeal.

According to Penilla, tequila manufacturers generally focus on the artisanal side of tequila-making, but rather than making tequila more complex, Mejor Tequila Co. focuses on making tequila more suitable for cocktail culture. The Pink Drink was a step toward making tequila easier for a bartender to mix into cocktails.

References

• Sac Wine Region: Mejor Pink Tequila Clearly Aimed Toward Women