What Is the Ocean Model in Business?

Finding the strategy that works for you is the first step in the right direction.

The inventors of the Blue Ocean concept divided the business world into "blue ocean" and "red ocean." Red ocean constitutes the usual competitive, cutthroat approach to business that everybody knows. The Blue Ocean strategy attempts to rise above it by circumventing competition altogether.

Philosopy

Blue ocean strategists consider a playing field that is empty of competition and vast like the ocean. They can get away with that idea because the company in question doesn't exist yet; they hope to create a company that treads where no one has gone before: business strategy as exploration, not competition.

Strategy

Blue ocean strategy uses a value innovation strategy. Based on what they think customers would want, they strive to become exactly that. This means that speculation constitutes a big part of the blue ocean strategy.

Considerations

The blue ocean strategy is perhaps more suited for innovation than sustainability. After all, once the company exists, it will then need to deal with competition.

References

• Blue Ocean Dashboard: Comprehensively Managing Your Business Model