What Is the Definition of Proprietary Email Lists?

Email is a great form of direct marketing.

Direct marketing through email is good way to reach potential customers. While this form of marketing is often less effective than direct mail, email gives you the ability to reach many contacts at a much lower cost.

Software

The term proprietary email list can be used to describe certain types of licensed software used to manage email marketing campaigns.

Marketing

Proprietary email lists, in a marketing context, refers to contact lists that have been compiled by a company for its internal use and are owned by that company. It can also refer to lists that are compiled by an outside company and sold to interested parties.

In-House Research

Proprietary email lists refer to contact information collected by a company, about its customers, that is then used to contact those individual for various reasons.

References

• Introduction to Email Marketing
• Bulk Email Lists: Good or Bad?

Resources

• Email Marketing Resources