Role of Client Service Managers in an Advertising Agency


At an advertising agency, client service managers attract new clients and maintain the company’s relationship with existing clients. They often take on several roles, working directly with clients and handling administrative tasks such as strategic planning. They also oversee the development of a marketing or advertising campaign from beginning to end.

Required Qualifications

  • A client service manager typically needs at least an undergraduate degree in a field such as business or marketing. He also needs previous experience, which could be as little as three years at some companies and between four and six at others. Some companies require proficiency in specific computer programs. Agencies often seek candidates with excellent problem-solving and critical thinking skills, as its the client services manager who’s responsible for nurturing client relationships and resolving any issues that arise.

Typical Duties

  • Client service managers need strong people skills, as they spend much of their interacting with clients and attempting to win over new prospects. For example, you might attend networking events to raise awareness in the business community about your agency. This isn’t often a desk job. Instead, you might spend much of your time on the road, traveling to meet with clients or attend events. Client service managers also handle technical and financial duties, such as budgets and client billing, and might also assist with writing proposals and making presentations to clients. This is a team-oriented position that requires working closely with other groups within the agency, such as the creative department and product development.

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