Role of Client Service Managers in an Advertising Agency

Billboards are frequently part of advertising agency campaigns.

The success of an advertising agency often depends on the quality of its customer relations. A client service manager is in charge of keeping customers satisfied and loyal. According to PayScale.com, in 2010 an advertising services client service manager in the United States earned between $38,364 and $66,900 per year.

Job Roles

Extensive communication with clients to accurately assess their needs and fill them is the primary role of a client service manager in an advertising agency. Quickly resolving problems with creative solutions is important. Serving as a liaison between clients and sales personnel is a critical job function.

Skill Requirements

Understanding different advertising mediums and how they contribute to the overall success of campaigns is necessary. Non-linear thinking skills help managers present innovative solutions to clients. Tact and diplomacy facilitate interdepartmental relations.

Preferred Background

A bachelor's degree in sales, marketing, advertising or public relations is desirable. Experience in customer relations is a plus. Background in advertising or public relations is helpful.

References

• Education-Portal.com: Role of Client Service Managers in an Advertising Agency
• PayScale.com: Salary of Client Service Managers in an Advertising Agency