What Are the Key Success Factors of the Food Manufacturing Sector?

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Food manufacturing is a highly competetive business sector.
Food manufacturing is a highly competetive business sector. (Image: snacks studio isolated over white image by dinostock from Fotolia.com)

The food manufacturing sector is an extremely competitive environment. Successful manufacturers are constantly evaluating consumer demand and competition from domestic and foreign companies. Staying successful requires continual improvement in product and process as well as careful market research.

Lean Manufacturing

Applying lean manufacturing practices in food production promotes success by eliminating wasted steps in the manufacturing process. The flow of products and materials are streamlined from the moment they enter the plant through each step of manufacturing and distribution. According to the website Tech Help, implementing lean manufacturing practices reduces costs, creates a more highly motivated work force and increases profitability.

Market Research

A key factor to success in food manufacturing is keeping up with changes in what your customers want from your product. Market research and trends analysis can provide information vital to a company's success. Major food manufacturers are responding to recent changes in consumer demand for healthier foods by lowering salt content and using more whole grains.

Learning what your customers want is key to success.
Learning what your customers want is key to success. (Image: missing pieces image by robert mobley from Fotolia.com)

Creative Marketing

How a food product is packaged and marketed is often a key factor in whether or not it sells well. The color and type of packaging, artwork used on the package and advertising efforts all combine to create a positive image to the end consumer. Successful food products satisfy a need or desire, and creative product marketing reveals it to the customer.

Packaging and advertising work together to promote a product.
Packaging and advertising work together to promote a product. (Image: tin image by Leticia Wilson from Fotolia.com)

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