The food manufacturing sector is an extremely competitive environment. Successful manufacturers are constantly evaluating consumer demand and competition from domestic and foreign companies. Staying successful requires continual improvement in product and process as well as careful market research.
Applying lean manufacturing practices in food production promotes success by eliminating wasted steps in the manufacturing process. The flow of products and materials are streamlined from the moment they enter the plant through each step of manufacturing and distribution. According to the website Tech Help, implementing lean manufacturing practices reduces costs, creates a more highly motivated work force and increases profitability.
A key factor to success in food manufacturing is keeping up with changes in what your customers want from your product. Market research and trends analysis can provide information vital to a company's success. Major food manufacturers are responding to recent changes in consumer demand for healthier foods by lowering salt content and using more whole grains.
How a food product is packaged and marketed is often a key factor in whether or not it sells well. The color and type of packaging, artwork used on the package and advertising efforts all combine to create a positive image to the end consumer. Successful food products satisfy a need or desire, and creative product marketing reveals it to the customer.
- Photo Credit snacks studio isolated over white image by dinostock from Fotolia.com missing pieces image by robert mobley from Fotolia.com tin image by Leticia Wilson from Fotolia.com
What Is a National Brand?
National brands are branded products mass-produced and distributed around the country. They are distinct from private label brands in that the company...
Airline Industry Key Success Factors
In the service industry, particularly the volatile, capital-intensive airline industry, success factors cover a wide spectrum--people, service product, route system, revenue/cost control...
Critical Success Factors of a Business
If designing the business plan is the first step towards starting a successful business, identifying the critical success factors (CSFs) is the...
Key Success Factors in the Hotel Industry
Despite its cutthroat aspects, the hotel industry is filled with success stories. A small niche boutique hotel may gain recognition from a...
Economic Factors of Restaurant Businesses
The study of balancing scarce resources with unbridled desires is easily applied to the restaurant business. Restaurants are constantly devising ways to...
Types of Key Success Factors
Key success factors (KSFs), or critical success factors, are those areas, processes or activities that organizations must focus on in order to...
Key Success Factors in the Banking Industry
Banking is the ultimate expression of using other people’s money to produce profitable transactions. Banks use depositor’s checking and savings accounts to...
Key Success Factors in the Beverage Industry
Success in the beverage industry, like in any other business, does not come overnight. It entails a long-term investment of both finances...
Key Success Factors of McDonald's
In 1940, Dick and Mac McDonald opened McDonald’s Bar-B-Que Restaurant in San Bernardino, California. Since then, the golden arches have become one...